Postmodernism

Modernism is an art/social-political movement that is aimed to reinvent culture that had become outdated. It roughly occurred between 1890's-1960's, it is a rejection from realism, its going against everything that is known previously in that genre or situation. 
Divisions of modernism include avant-garde and surrealism. 
Films/novels/art were self-reflective of society, it is self-reflective because it draws attention to itself and the materials it uses. 

Postmodernism is sometimes described as 'playful' this is because it tends to just have fun with different ideas from different era's of time, or from different music videos in this case. 
Postmodernism started in the 1970's onwards, it is a breakdown of barriers between genres and different styles. 
It mixes up time, space and narrative to create something original in a way that is not original at all. There is emphasis of style over content and there is blurring of fiction and reality/representation of the real. Hyperreality is becoming more use to a medicated version of reality, than reality itself(Baudrillard.)


Intertextuality 
This is when one media text is referring to another, so in this case it is one music artist referring to another music video in their video. 



The Lady Gaga video 'Paparazzi' is obviously aimed to be set around the 'Golden Age' in Hollywood, the video almost acts as a short film which were popular in that era. Throughout the video it shows the things that famous people would go through to stay famous, and the things people would do to you just to get famous. It is a narrative based video following the murder plot of the main character and that happens to be a pop star that is followed by the paparazzi, the lyrics of the song revolve around this. 

These photos are used in the beginning of the music video with calm music, this almost establishes the location and create an air of calm that you would expect with the 'Golden Age' era in Hollywood, it establishes the location just like a movie does.            

These images are taken from a famous Hollywood movie, they are replicated just like the scenes used in the movie, this is to establish the fact that the kind of look they are going for is that movie and they are trying to make it look not just like it comes from that era but exactly like that movie. This would mean that they are trying to make the characters the same aswell.